Kickstart the new year by kickstarting your dreams! The regular retail price of this book is $29.95. For the month of January 2009 I'm offering a New Years Special of $25 including tax and shipping!

My company is 6 years old now! I consider myself successful as I've met my most important business goal, I can take a couple of months off every winter and go sailing, AND I can pay for it! Not everyone has the same goal, most people haven't even thought about why they do what they do. A microbusiness like this is more than just a business, it's your life. That's why it's so important to plan for success.
When you first start making jewellery you're so busy making things that you may not have the time to think about building a company. Your biggest challenge in starting up is the Juggling Act.
You need a good business infrastructure to run a company successfully.
You need a great product line.
One without the other won't work.
Sometimes one or the other takes priority and the balance gets upset. There are some fabulous artists out there who can't make enough money to pay the rent. That's because they don't have a good company infrastructure and can't run a business. Conversely there are some people who have the best office, full of spreadsheets, amazing marketing materials, and a filing system to die for. But they can't pay the rent because they aren't selling because their jewellery isn't good.

I wrote this book to help you with the business side of your new venture so that you can concentrate on the creative side. Set your goals. Make the best product you can. Price it well. Set up your company. Build your brand. Think of this always as a business. Juggle faster.

Go for it.